Friday, April 30, 2004
Pseudo-Events and the Meat-Based Torch Run
The passing of Daniel Boorstin this week was very notable for people in my field - public relations.
He coined the term pseudo-event and, in my estimation, defined in large part what public relations did for much of the 20th century. We have since tried to be a little less pseudo and a little more event, but every good flack has seen at least one day where they had to make something out of nothing.
This piece in today's Post sums it up well. My favorite quote: "I got out of school today for this. It's the first meat-based torch run."
He coined the term pseudo-event and, in my estimation, defined in large part what public relations did for much of the 20th century. We have since tried to be a little less pseudo and a little more event, but every good flack has seen at least one day where they had to make something out of nothing.
This piece in today's Post sums it up well. My favorite quote: "I got out of school today for this. It's the first meat-based torch run."
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